Scaling to 140+ outlets nationwide.
How we built Captain Barbershop a fast, content-rich website — membership, loyalty, and merchandise included — to match Indonesia's largest premium barbershop chain.
- Company
- Captain Barbershop
- Industry
- Grooming & Lifestyle
- Timeline
- Ongoing partnership
- Services
- Web Development, E-commerce, SEO
- Tech
- Astro · EmDash CMS · PostgreSQL · Hostinger
140+ outlets, one website to represent them all.
Since 2015, Captain Barbershop has grown into Indonesia's largest premium barbershop chain, with 140+ outlets across Jabodetabek, Karawang, Bandung, Surabaya, and Medan. Their website needed to match that scale — telling the brand story, showcasing membership and merchandise, and making it effortless for gentlemen everywhere to find their nearest outlet.
The brief: a fast, content-rich site worthy of a nationwide premium grooming brand.
Premium from click to chair.
We built Captain Barbershop a fast EmDash website covering their story, membership and loyalty program, and merchandise — with the performance and SEO foundation to match a brand operating 140+ outlets nationwide.
Membership & Loyalty
Dedicated pages for Captain Barbershop's membership tiers.
Merchandise
A home for the brand's product line, not just haircuts.
Built for Scale
Fast, SEO-ready pages that hold up across 140+ outlets' worth of traffic.