From Haggling Over Price in Chat to an Online Store With Per-Account Pricing
An illustration of a B2B wholesale/distributor online store that needs per-account special pricing and bulk ordering without manual haggling every time.
This is an illustrative concept, not a real client project — the data and results shown are examples to demonstrate what we can build.
Every reseller has a different price. But it's logged and calculated manually for every order.
When every reseller/shop has a different price tier (based on volume or contract), sales staff have to calculate and confirm pricing manually via chat for every new order, prone to calculation errors.
| Price Tier | Account Count | How It's Calculated |
|---|---|---|
| Bronze Reseller | 22 | Manual |
| Silver Reseller | 12 | Manual |
| Gold Reseller | 6 | Manual |
| Authorized Distributor | 2 | Special contract |
It's not a lack of resellers. It's that manual pricing calculation doesn't scale.
Per-tier pricing calculated manually
Sales staff have to check the reseller's tier and calculate pricing one by one for every order.
Minimum order isn't enforced automatically
The minimum order quantity (MOQ) rule per product is only reminded manually and often gets missed.
Resellers can't see their own pricing
Resellers have to ask for pricing every time, unable to browse a catalog showing their own price.
One flow from reseller login to an order with automatically correct pricing.
Per-tier pricing and MOQ are calculated automatically based on the logged-in account.
Reseller Account Login
Resellers log in with an account that already has its own price tier.
Browse Catalog
The catalog displays pricing matching the logged-in account's tier.
Place Order
Resellers place an order with MOQ validated automatically.
Automatic Calculation
Total price is calculated automatically based on tier and volume.
Order Confirmation
Order is confirmed without any manual negotiation or calculation.
Example: a distributor with 42 reseller accounts.
An illustrative scenario based on common patterns at small-to-medium B2B wholesale/distributor businesses. The figures below are examples to illustrate the system, not a claim of client results.
Online store with per-account pricing & bulk orders
The distributor has 42 reseller accounts across 4 different price tiers. Every order is still calculated manually by sales staff, prone to error and slow.
- What's the price of this product for my account tier?
- Does my order quantity meet the minimum order?
- What's the total bill after my tier discount?
Illustrated automation architecture
EXCEPTION → order below MOQ → the system automatically rejects it and shows the minimum quantity required
- 4
- Example Price Tiers
- 0
- Pricing Errors
- 24/7
- Self-Service Ordering
calculated automatically per account
thanks to automatic calculation
resellers don't need to haggle in chat first
The key change is how fast resellers can order on their own.
Before / manual haggling & calculation
- Per-tier pricing calculated manually for every order
- Minimum order isn't enforced automatically
- Resellers have to ask for pricing every time
- Sales staff busy recalculating pricing repeatedly
- Prone to calculation errors and price discrepancies
After / catalog with per-account pricing
- Pricing shown automatically based on account tier
- Minimum order validated automatically at checkout
- Resellers can order on their own anytime
- Sales staff focus on large/special accounts
- Pricing is always consistent, no discrepancies
Not just a catalog with discounts.
This store can be developed gradually to match tier count and reseller numbers.
Catalog with per-account pricing
Product prices automatically adjust to the logged-in reseller's tier.
Minimum order validation
Per-product MOQ rules enforced automatically at checkout.
Automatic history & billing
Resellers can view order history and bills without asking manually.
From manual haggling to per-account pricing, step by step.
- 01DISCOVERY
Map price tiers & MOQ
Gather the price tier structure and minimum order for each product.
- 02FOUNDATION
Build reseller accounts & tiers
An account system automatically linked to each price tier.
- 03PRICING ENGINE
Build the dynamic pricing catalog
Product prices automatically adjust to the logged-in account's tier.
- 04CHECKOUT
Set up MOQ & checkout validation
A checkout that validates minimum order automatically.
- 05OPTIONAL
Add further layers
If needed, credit limits or order approval for certain accounts can be added.