From a Custom Donor CRM to a SaaS Used by Many Foundations
An illustration of a donor management SaaS product for small-to-medium foundations/non-profits that need a donor CRM and impact reports in one subscription.
This is an illustrative concept, not a real client project — the data and results shown are examples to demonstrate what we can build.
Every foundation manages donors its own way. Hard to turn into one scalable product.
When every foundation builds its own way of managing donors and impact reports, it's difficult to build a single donor management SaaS product that many foundations can subscribe to consistently.
| Foundation | Donors Managed | System Status |
|---|---|---|
| Peduli Anak Foundation | 420 | Automated |
| Harapan Bangsa Foundation | 280 | Manual |
| Sehat Bersama Foundation | 340 | Automated |
| Cinta Lingkungan Foundation | 200 | Partially Manual |
It's not a lack of foundations that need a system. It's that each one builds its own separately.
Donors logged manually in a spreadsheet
Some foundations still use separate spreadsheets, hard to pull into a consistent product.
Impact reports compiled manually
Each foundation compiles reports to donors manually every period.
Hard to scale to other foundations
Adding a new foundation means building a donor management system from scratch again.
One product, subscribed to by many foundations at once.
Each foundation gets its own workspace (multi-tenant), but runs on the same underlying donor management system.
Foundation Signs Up
A new foundation signs up and gets its own workspace (tenant).
Donor Data Setup
Donor data and initial donation history are entered into the system.
Daily Operations
New donations and follow-ups are logged automatically by the system.
Impact Report
Program impact reports are available automatically for donors.
New Foundation
Other foundations can onboard through the same process.
Example: a SaaS with 5 subscribing foundations.
An illustrative scenario based on common patterns among small-to-medium foundations that each still manage donors manually. The figures below are examples to illustrate the system, not a claim of client results.
Multi-tenant SaaS for donor & program management
5 independent foundations want the same donor management system, but their data must stay separate between foundations. Each needs its own donor CRM and impact reports.
- How does each foundation's donor data stay separate and secure?
- How can a new foundation onboard quickly?
- How are impact reports generated automatically for donors?
Illustrated automation architecture
EXCEPTION → a major donor hasn't been followed up on in 7 days → escalation notification sent to the foundation's program team
- 5
- Example Foundations
- 1
- Codebase
- Automatic
- Impact Reports
subscribing on one platform
used by all foundations (multi-tenant)
instead of compiled manually every period
The key change is how these foundations manage donors at the same time.
Before / spreadsheet per foundation
- Each foundation logs donors manually on its own
- Impact reports compiled manually every period
- New foundation onboarding built from scratch
- Hard to see performance across foundations
- Updates rolled out one at a time
After / one multi-tenant SaaS
- All foundations use the same donor management system
- Impact reports available automatically
- New foundations onboard within days
- Cross-foundation performance visible in one dashboard
- Feature updates apply automatically to all foundations
Not just a digital donor list.
This product can be developed gradually as more foundations join.
Multi-tenant platform
One product usable by many foundations with data kept securely separate.
Donor CRM & donation history
Donor data and contributions logged neatly per foundation.
Automatic impact reports
Program reports available automatically for donors every period.
From a spreadsheet per foundation to one SaaS, step by step.
- 01DISCOVERY
Map cross-foundation needs
Identify the processes common to all foundations (donors, programs, reports) as the product baseline.
- 02FOUNDATION
Build the multi-tenant architecture
A data structure that keeps each foundation securely separate within one system.
- 03CORE PRODUCT
Build the core donor CRM module
Donor data and donation history as the product's core feature.
- 04AUTOMATION
Automate impact reports
Program reports available automatically for donors every period.
- 05OPTIONAL
Add further layers
If needed, a donor portal to view their own contribution history can be added.