How Much Does It Cost to Build a Business Website in Indonesia? A Complete Guide

One of the first questions that comes up when a business wants a website is: how much does it actually cost? The answer spans quite a wide range — from a few hundred thousand rupiah to tens of millions — depending on the type of website, features, and who builds it. This article covers reasonable price ranges for each website type in Indonesia, so you have a benchmark before asking vendors.

Price Ranges by Website Type

1. Landing Page / Simple Website

For a single page promoting a product or service, landing page prices usually start from Rp800 thousand up to Rp2 million if using a ready-made template with content you prepare yourself.

2. Company Profile Website

This is the type most commonly ordered by small-to-medium businesses. A simple company profile (around 5 pages, template-based, no CMS) starts from Rp500 thousand–Rp1 million. If you need a CMS so content can be edited yourself, plus basic SEO and a .com domain, the range goes up to Rp850 thousand–Rp2 million.

For a business serious about building a long-term online presence, the ideal budget is around Rp2–5 million — in this range you usually get a more polished design and an SEO-ready structure from the start, not just a plain template.

3. Online Store Website (E-commerce)

An online store needs extra features like a product catalog, shopping cart, and payment integration, so the price goes up — starting from around Rp4.5 million and up depending on the number of products and how complex the checkout flow is.

4. Corporate / Custom Website

For a website with a fully custom design, many pages, and backend system integration (for example connecting to an internal ERP or CRM), the cost starts from Rp3 million and can go past Rp50–100 million for a large scope and complex technology.

Factors That Affect Price

• Number of pages and content structure complexity
• Custom design vs. a ready-made template
• Whether a CMS is needed (whether content must be editable yourself without a developer)
• Third-party integrations — payment gateway, CRM, inventory system, etc.
• The need for AI automation integration (chatbot, process automation), which modern businesses request more and more often
• Whether basic SEO (structure, metadata, page speed) is set up from the start or not

Don't Forget the Annual Costs

Beyond the one-time building cost, there's an annual subscription cost for domain and hosting — usually ranging from Rp500 thousand to Rp2 million per year depending on the provider and server specs used.

How to Choose the Right Package

What matters most isn't chasing the cheapest price, but making sure the package you choose fits your business's needs now and can grow for the next 1–2 years. A cheap company profile website with no CMS will feel limiting once the business starts updating content often or needs new pages — while paying for full e-commerce features when you don't yet need to sell online is equally inefficient.

If you're a startup still in the idea-validation stage, consider starting with an MVP (Minimum Viable Product) first before investing in a full-scale website.

The simple principle: pay for proper structure and foundations (SEO-ready, easy to maintain), not just a look that seems good on day one.

If you're considering building a website for your business, our team can help from planning the structure to launch — see the details on our Web Development page.